I'm Samira Hemraj, a marketing professional fueled by optimism, empathy, and ​integrity. In 2017, a type one diabetes diagnosis became a turning point in my life, ​pushing me to grow both personally and professionally. Rather than a setback, it ​ignited my passion for turning challenges into opportunities, fostering connections, ​and building strong communities. My journey has given me a unique perspective, ​allowing me to approach marketing with empathy and creativity.

As an ENFJ-A, I’m driven by purpose and leadership, always striving to make a ​positive impact. I bring a blend of creativity, strategy, and data-driven decision-​making to every project. I'm not just a marketer; I’m a visionary leader committed ​to inspiring others and delivering results, ready to shape the future with passion ​and purpose.

Social Media Management

Content Creation

• TikTok
  
• Instagram
• Facebook
• Linkedin

Campaign Strategy

Branding

Paid Media

Traditional Marketing

Graphic Designing

Copy Writting

I developed innovative ​marketing strategies for two ​companies, enhancing their ​brand visibility and customer ​engagement. My tailored ​approaches helped both ​businesses achieve ​significant growth and reach ​their target audiences more ​effectively.

307,409 Reach

347,867 Reach

• Proven ability to produce ​effective, audience-​targeted content.
  

Poke Fusion

• Managed daily social media ​content to showcase products ​and promote deals, driving ​consistent audience ​engagement.
  
• Developed and executed ​brand-aligned campaigns ​that increased product ​visibility and boosted sales.
  
• Proven success in creating ​compelling content to ​highlight promotions, resulting ​in measurable growth and ​audience retention.
  

19.4 K Views

626 Likes

9 Saves

• Created social media content ​reaching over 300K accounts ​with high engagement.
• Grew Poke Fusion's audience ​by 100% and achieved 200K ​views on viral TikTok videos.
• Skilled in producing ​authentic, high-impact ​content for diverse audiences​

1.3 M Views

28.6 K Likes

214 Saves

90 Shares

1.7 M Views

13 K Likes

106 Saves

198 Shares

• Managed and grew ​the TikTok presence ​for Bittersweetbetes, ​creating engaging ​diabetes-focused ​content.
• Produced viral ​content with two ​videos surpassing 1M ​views, driving ​significant platform ​growth.
  
• Developed content ​strategies that ​resonate with the ​Type 1 Diabetes ​community, ​maintaining ​authenticity and ​increasing ​engagement.

The project submitted to the Disney LAC Department focused on a strategic ​partnership between WhatsApp Business and Disney for the launch of the movie ​WISH, targeting the Mexican market.

The aim was to leverage WhatsApp's widespread adoption and secure a ​collaboration to launch exclusive Disney-themed WhatsApp Business accounts, ​providing users with personalized promotions, exclusive content, and seamless ​customer engagement tools. The initiative targeted Disney enthusiasts like "Maria ​Gonzalez," a fictional buyer persona, offering tailored messaging around Disney ​movie releases, particularly the launch of "Wish." Key performance indicators (KPIs) ​included high account activation rates, increased user engagement, and enhanced ​brand awareness through the WhatsApp platform. The project demonstrated a ​comprehensive understanding of the Mexican market and outlined strategies to ​elevate WhatsApp's position as a leading business communication tool in the ​region.

I created the branding for Mirage ​Residence to ensure a consistent, ​community-focused identity across all ​materials, from donation drives to ​leasing posts. Using approachable ​visuals, soft colors, and modern ​typography, I highlighted Mirage’s ​commitment to community and social ​responsibility. My goal was to build a ​strong, inviting brand presence with a ​friendly, inclusive tone that resonates ​across every platform.

Enhancing Brand Awareness

• Promoted Poke Fusion at a Fort Myers ​vegan fair to boost brand recognition as a ​vegan dining option in the local ​community.
  

Virtual Program Book

• Designed and edited the program book for the ​"JDRF An Evening Under The Palms" gala.
  
• Distributed to over 300 attendees and sponsors ​as a key event resource.
  
• Included event schedules, sponsor ​acknowledgments, and JDRF mission details to ​enhance the attendee experience.
  

Pop-Up Event

• Promoted and sold keto cookies for Indulgence ​Snack at a vegan feast, resulting in the sale of ​96 cookies and a $144 revenue increase.